03. November 2013

Privacy Policy

25 Min.

Privacy Policy

We take the matter of protecting the personal data of our users very seriously and strictly adhere to the relevant provisions of national and European data protection legislation. Furthermore, all collected data is protected to the very best of our ability by the technological and organizational measures put in place in our IT security and privacy policies.

This statement provides you with an overview of the measures designed to assure such protection, together with an outline of the type of data collected and the purposes for which this is used.

1. Name and contact details of data controller and contact details of data protection officer

Name and contact details of the data controller: Deutscher Fachverlag GmbH, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany

If you have any questions which have not been answered by reading this privacy policy or if you would like to have more detailed information about a specific topic, please contact us at any time via presse@dfv.de or send us a letter to the following address: Deutscher Fachverlag GmbH, Unternehmenskommunikation, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany).

You can contact our data protection officer as follows: Deutscher Fachverlag GmbH, Betriebliche Datenschutzbeauftragte, Mainzer Landstraße 251, 60326 Frankfurt am Main, Germany or by e-mail to datenschutz@dfv.de.

2. Automatic data processing on this website

When you visit our website, the information transferred to us by your browser is automatically stored in our server log files. This includes:

– IP-address of the accessing computer,

– time and date of the server request,

– browser type/ -version, *

– operating system used, *

– referrer URL (the website previously visited). *

*We will store this data only if your browser transmits it to us.

The server log files can be used for security purposes on the one hand, e.g. to avoid overloading the servers, and on the other hand to ensure the utilization of the servers and their stability. The temporary storage of the IP address by the system is furthermore necessary to enable delivery of the website to your computer altogether. The legal basis for the temporary storage of this data is Section 25 Para. 2 No. 2 TTDSG. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

3. Establishing contact

When contacting us (e.g. by contact form, email, telephone or via social media), we process your information for the purpose of processing the contact request and its handling.

If you have given us your consent for this, the legal basis for the processing of this data is Art. 6 para. 1 lit. a GDPR. Otherwise, the legal basis for the processing of this data is Art. 6 para. 1 lit. f GDPR, in particular in the event that the data is transmitted to us by you by sending an e-mail. Insofar as you wish to work towards the conclusion of a contract by contacting us, Art. 6 para. 1 lit. b GDPR represents an additional legal basis.

If we provide a contact form on our website, the data you enter in the input mask will be transmitted to us and stored, e.g. name and e-mail address. The data is used exclusively to respond to your inquiries. This is also our legitimate interest in processing your personal data. Unless explicitly stated in the contact form, the data will not be passed on to third parties. In addition, we record your IP address at the time of sending.

Your information may also be temporarily stored in a customer relationship management system ("CRM system") or comparable inquiry organization.

Subject to legal retention periods, the data will be deleted as soon as we have finally processed your inquiry.

4. Services requiring log-in

4.1 General information

If you would like to access the (personalized and/or paid) content features and services offered on the website, we may require further information from you in order to provide this service and for billing purposes, if necessary.

Most notably, this shall include your name, your (valid) e-mail address, and further particulars (address, telephone number, etc.), which enables us, for example, to check that you are the owner of the e-mail address provided or that the owner thereof agrees to receive the relevant services, in order to be able to supply the desired services and, if applicable, in order to properly render accounts.

Entry of a valid e-mail address is required in order for us to prevent misuse of registration procedures - in the case of newsletters, for example. We therefore rely on the so-called "double opt-in" process, in which you, after entering your e-mail address on our websites, are sent a confirmation e-mail to act as authentication of your registration and in which you are required to verify your e-mail address by clicking a confirmation link. Additionally, you may, when signing up/logging in to our services, provide us with further information - going beyond that required for the rendering of the service (such as sector, occupational group, age, etc.) - on a voluntary basis by entering this in the appropriate fields or boxes.

The legal foundation for processing the data is Art. 6 para. 1 lit. a GDPR, provided you have given your consent. If the registration is required for contractual performance or for taking steps in the precontractual phase, the legal foundation for processing the data is Art. 6 para. 1 lit. b GDPR.

Data processing is furthermore done based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR to efficiently handle and process your orders, process any inquiries, align services more closely to the needs of users, for product information and advertising purposes, and also for customer relations purposes.

The data is deleted as soon as it is no longer required for achieving the purpose for its collection. Statutory or contractual requirements for storage of contract partners' personal data may be in effect also after contract expires. In such case, there is no right to delete the data; limitations on data processing may be in effect.

You can cancel the receipt of our newsletter at any time, i.e. revoke your consent or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can use one of the contact options listed above.

4.2 Whitepaper

We provide whitepapers for download on this website. The provision of a whitepaper is associated with a high economic effort. Therefore, you can only obtain a whitepaper in return for providing various personal data in connection with an advertising consent. The specific types of data to be provided can be found in the registration form as well as the scope of the consent that you submit when downloading the corresponding whitepaper.

In this context we also process your data for advertising purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR, if you have given your consent. The provision of your data is not required by law or contract. Failure to provide it means that you will not be able to download the whitepaper.

We may also transfer your data to advertising partners for use for advertising purposes. Please refer to the scope of the declaration of consent that you provide when registering for the webinar to find out whether and to whom such a transfer takes place.

The data will be deleted by us as soon as it is no longer required to achieve the purpose of its processing, but at the latest after revocation of your consent, unless there is a legitimate interest in its continued storage.

4.3 Webinars

You have the option to register for webinars on our website. When you register for a webinar, we collect certain data to enable you to participate in the webinar.

The provision of a webinar is associated with a high economic effort. Therefore, you can only participate in a webinar in return for providing various personal data, possibly combined with an advertising consent. Please refer to the registration form for the specific types of data to be provided, as well as the scope of the declaration of consent that you provide when registering for the relevant webinar.

In this context, we also process your data for advertising purposes. The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR if you have given your consent. The provision of your data is neither legally nor contractually required. Not providing it will result in you not being able to participate in the webinar.

Services and service providers used:

GoToWebinar: Conference Software; LogMeIn, Inc., 333 Summer Street, Boston, MA 02210, USA, to record the registration and host the webinar; Website: https://www.logmeininc.com/; Privacy Policy: https://www.logmeininc.com/legal/privacy
Crowdcast: Conference Software; Crowdcast Inc., 2323 Broadway Oakland, California 94612, USA, to record the registration and host the webinar; Website: https://www.crowdcast.io/; Privacy Policy: https://www.crowdcast.io/privacy-policy

wonder: Conference Software; Yotribe GmbH, Kommandantenstraße 77, 10117 Berlin, for virtual interaction between participants, Website: https://www.wonder.me/; Privacy Policy: https://www.wonder.me/privacy-policy

Microsoft Teams: Conference Software; Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA; Website: https://www.microsoft.com/de-de/microsoft-teams/group-chat-software; Privacy Policy: https://privacy.microsoft.com/de-de/privacystatement

5. Tracking and analysis technologies

5.1 Cookies

Our website uses cookies. Cookies are text files that are stored in the Internet browser or by the Internet browser on the computer system. If you call up a website, a cookie may be stored on your operating system. This cookie contains a characteristic string of characters that enables the browser to uniquely identify you when you return to the website.

We use cookies to make our website more user-friendly. These cookies help make a website usable by enabling basic functions such as page navigation and access to secure areas of the website.

The legal basis for the use of technically necessary cookies is Section 25 Para. 2 No. 2 TTDSG. The purpose of the use in these cases is to simplify the use of websites for you. Some functions of our website cannot be offered without the use of cookies. For these, it is necessary that the browser is recognized even after a page change.

By changing the settings in your internet browser, you can deactivate or restrict the transmission of cookies. Cookies that have already been stored can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it may no longer be possible to use all functions of the website in their full scope.

5.2 Purposes and legal basis of the data processing for the following tools

We also use services on our website that enable an analysis of your surfing behavior. The legal basis for the processing of personal data by the services listed below is, if you have given us your consent, Section 25 Para. 1 Sentence 1 TTDSG. For some data processing, on the other hand, Section 25 Para. 2 No. 2 TTDSG is the legal basis. This serves the purpose of improving the quality of our website and its content. Through this, we learn how the website is used and can thus continuously optimize our offer. Please refer to the cookie settings on the website for the specific legal basis for the respective data processing. The data is deleted as soon as it is no longer required to achieve the purpose for which it was collected.

You can change your privacy settings or revoke your consent at any time by clicking on the "Cookie settings" link in the footer of the website.

5.3 Google Analytics

This website uses Google Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland. Google Analytics uses cookies to help the website analyze how users use the site. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

In case IP-anonymisation is activated on this website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. The IP-anonymisation is active on this website.

Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for us and providing other services relating to website activity and internet usage.

Privacy Policy: https://policies.google.com/privacy?hl=en
Opt-Out: https://tools.google.com/dlpage/gaoptout?hl=en. You may also refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

5.4 Google Doubleclick

At our website, we use the online marketing service 'Doubleclick' provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. With this service, we can display ads in the Google advertising network, e.g. in the search results, in videos and at websites. These ads are displayed to you in real-time and are based on your potential interests. This enables us to more specifically present our ads in our online services. For this 'remarketing', Google will directly run a code and integrate invisible (re)marketing tags in the website directly when our website and others, at which the Google advertising network is installed, are visited.

(Re)marketing tags are invisible graphics or codes also called 'web beacons'. These are individual cookies stored in your device. They memorize which websites you visited, which contents interested you and which services you clicked. The cookie also registers technical information about your browser and operating system, referring websites, visiting period/time as well as other particulars of using our website.

Your IP address will also be registered. However, your IP address will be truncated within the European Union and the EEC. Only in exceptional cases will the entire IP address be first transferred to a Google server in the USA and truncated there. Google may also amalgamate the aforementioned information with similar information from other sources, so that personalized adverts may displayed to you when visiting other websites on the basis of your potential interests.

Your data will be pseudonymized in the Google advertising network. Personal data such as e-mail addresses, company names or telephone numbers will not be stored. However, if you have explicitly consented to Google processing your data without pseudonymization, Google will be able to unambiguously identify you. The data collected by Google on your use of this website will be transmitted to a Google server in the USA and will be stored there.

Data privacy policy: https://policies.google.com/privacy?hl=en
Opt-Out: You have several options available to exclude participation in this online marketing procedure, however please note that if you do this you may not be able to use the full functionality of this website:
a) by deactivating the cookies for conversion tracking, by setting your browser to block cookies from the www.googleadservices.com domain: https://www.google.de/settings/ads
b) via the link http://www.aboutads.info/choices
c) by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome through the link https://support.google.com/ads/answer/7395996?hl=en.

5.5 Google Maps

Our website uses Google Maps to display interactive maps. Google Maps is a map service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. By using Google Maps, information about the use of this website, including your IP address, may be transmitted to Google in the USA. When you call up a web page on our website that contains Google Maps, your browser establishes a direct connection with Google's servers. The map content is transmitted by Google directly to your browser, which then integrates it into the website.

Privacy policy: https://policies.google.com/privacy?hl=en
Opt-Out: If you do not agree with this processing of your data, you have the option of deactivating the Google Maps service and thus preventing the transfer of data to Google. To do this, you must deactivate the Java Script function in your browser. However, we would like to point out that in this case you will not be able to use Google Maps and possibly also other components, or only to a limited extent.

5.6 Google Fonts

We use "Google Fonts" on our website, a service provided by Google Ireland Limited, Gordon House, Barrow St, Dublin 4, Ireland. Google Fonts enables us to use external fonts. For this purpose, the required Google Font is loaded into the browser cache by your web browser when you call up our website. This is necessary so that your browser can display a visually improved representation of our texts. If your browser does not support this function, a standard font is used by your computer for display. The integration of these fonts is done by a request to a server, usually a Google server in the USA. This tells the server which of our websites you have visited. The IP address of your device is also stored by Google.

Further information on data protection can be found in Google's privacy policy: https://policies.google.com/privacy?hl=en
Opt-Out: You can set your browser so that the fonts are not loaded from Google servers (for example, by installing add-ons such as NoScript or Ghostery for Firefox). If your browser does not support Google Fonts or you disable access to Google servers, the text will be displayed in the system's default font.

Further information on Google Web Fonts can be found at https://fonts.google.com/ or https://developers.google.com/fonts/faq?hl=de-DE&csw=1.

5.7 YouTube

Videos from the "YouTube" platform of the provider Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, are embedded on our website.

We use the "extended data protection mode" option provided by YouTube. When you call up a page that has an embedded YouTube video, a connection is established to the YouTube servers. This tells the YouTube server which of our pages you have visited. According to YouTube's information, in "extended data protection mode" your data - in particular device-specific information including the IP address - is only transmitted to the YouTube server in the USA if you actively click on the video.

If you are logged in to YouTube at the same time, this information will be assigned to your YouTube member account. You can prevent this by logging out of your member account before visiting our website.

Data privacy policy: https://policies.google.com/privacy?hl=en
Opt-out: https://adssettings.google.com/authenticated

5.8 Piwik PRO

We use the web analytics software PIWIK PRO Analytics Suite from Piwik PRO GmbH, Kurfürstendamm 21, 10719 Berlin ("Piwik PRO") on our website to analyze visitor flows and user behavior. Piwik PRO may use cookies, tags, IP addresses and so-called fingerprinting for this purpose. This may include the collection or processing of the following data:

IP address (anonymized)
user ID
Date and time of the request
Title or URL of the page visited
URL of the previously visited page
Screen resolution
time zone
files clicked and downloaded
links leading to external websites that were clicked on
page loading speed
user's geographic data (country, region, city, approximate latitude and longitude)
browser language
user agent of the browser used
randomly assigned unique visitor ID
Time of a user's first visit
Time of a user's previous visit
number of visits of a user

We use Piwik PRO to analyze and regularly improve the use of our website. The statistics obtained allow us to improve our offer and make it more interesting for you as a user. The information collected by the cookies about the use of our website is stored on servers of Piwik PRO or service providers commissioned by them in the EU. The IP address is anonymized immediately after processing and before it is stored.

Privacy policy: https://piwik.pro/privacy-policy/
Opt-Out: You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

5.9 Salesforce Marketing Cloud

We use the "Marketing Cloud", an automation and analysis software for email, mobile, social and online marketing, from salesforce.com Germany GmbH, Erika-Mann-Str. 31, 80636 Munich, Germany (parent company: Salesforce.com, Inc., Salesforce Tower, 415 Mission Street, 3rd Floor, San Francisco, CA 94105, USA).

We use the "Marketing Cloud" to process contact requests, for reach measurement (e.g. access statistics, recognition of returning visitors), for marketing and remarketing purposes, for conversion measurement (measurement of the effectiveness of marketing measures) and to create profiles with user-related information.

For this purpose, personal data is processed and stored on servers in the EU. This data may include, in particular, inventory data (e.g. names, addresses), contact data (e.g. e-mail, telephone numbers), content data (e.g. entries in online forms), usage data (e.g. websites visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses).

We use the web analytics software SnowPlow Analytics of Snowplow Analytics Limited, 17 Bevis Marks, Floor 6, London, EC3A 7LN, UK, on our website to analyse visitor flows and user behaviour. SnowPlow may use cookies, tags, IP addresses and so-called fingerprinting for this purpose. This may include the collection or processing of the following data:

IP address (anonymized)
User ID (pseudonymized)
Date and time of the request
Title or URL of the page visited
URL of the previously visited page
Screen resolution
Screen height
Screen width
Screen bit depth
User subscription codes
time zone
files clicked and downloaded
links leading to external websites clicked on
page creation speed
user's geographic data (country, region, city, approximate latitude and longitude)
browser language
user agent of the browser used
randomly assigned unique visitor ID

We use SnowPlow to analyze and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user. The information collected by the cookies about the use of our website is stored on servers in the EU. The IP address is anonymized in the processing procedure.

Privacy policy: https://snowplowanalytics.com/privacy-policy/
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

6. Data processing when using our apps

When using our apps, we process your data in order to provide the functionalities of our apps and to be able to monitor its security and further develop it.

If the processing of your data is necessary for the provision of the functionalities of the app, this serves the fulfillment of contractual obligations. If the provision of the functions requires your active authorization (e.g. by enabling device functions), this is also necessary for the fulfillment of contract to which the data subject is a party and pre-contractual enquiries. The legal basis is Art. 6 para. 1 lit. b GDPR or Section 25 Para. 2 No. 2 TTDSG. Your authorization for access to certain functions of the device used and to the data stored in the device may be necessary under certain circumstances for the use of the app and its functions. These authorizations can be granted by users and revoked by default in the settings of the device used. The exact procedure for controlling app permissions depends on the device and the software. By changing the settings in your device (denial or revocation of the respective permissions), it may no longer be possible to fully use all functions of the app.

If you have expressly given us your consent to the processing of the data, the legal basis is Art. 6 para. 1 lit. a. GDPR or Section 25 Para. 1 Sentence 1 TTDSG.

In addition to inventory data (e.g. names, addresses), meta/communication data (e.g. device information, IP addresses), payment data (e.g. bank details, invoices, payment history), contractual data (e.g. subject matter of the contract, term, customer category) may also be processed.

For the purpose of analyzing the use and functionality of the app as well as storing your individual settings, a universal and unique identifier (UUID) is stored. This identifier is generated when this app is installed (but is not connected to the device), remains stored between the launch of the app as well as its updates and is deleted when you remove the app from your device.

Our app is downloaded from online platforms operated by other service providers (so-called "app stores"). Therefore, in addition to our privacy policy, we also refer to the privacy policies of the respective app stores. This applies in particular with regard to the procedures used in the app stores for reach measurement, interest-based marketing and, where applicable, payment obligations.

In addition to inventory data (e.g. names, addresses), payment data (e.g. bank details, invoices, payment history), contact data (e.g. e-mail, telephone numbers), contractual data (e.g. subject matter of contract, term, customer category), the operators of the app stores may also process usage data (e.g. web pages visited, interest in content, access times) and meta/communication data (e.g. device information, IP addresses) for the provision of contractual services and for customer service. The legal basis for this is the fulfillment of the contract and pre-contractual enquiries (Art. 6 para. 1 lit. b. GDPR) and, if applicable, legitimate interests (Art. 6 para. 1 lit. f. GDPR) and Section 25 Para. 2 No. 2 TTDSG.

Services and service providers used:

Apple App Store: app and software sales platform; service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; website: https://www.apple.com/app-store/; privacy policy: https://www.apple.com/legal/privacy/en-ww/.
Google Play Store: App and software sales platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; parent company: Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; website: https://play.google.com/store/apps?hl=de; privacy policy: https://policies.google.com/privacy?hl=en-US.

7. Links to social media

At our platform, we also provide you with the option to communicate our contents via social media. The following options are available:

Facebook
Twitter
LinkedIn
Instagram
YouTube

The virtual buttons with the social media icons are merely links to these external social media websites. Data acquisition / transmission will be done only after you have clicked the pertinent link and have opened the website at issue and/or have registered with the service at issue. The exchange of data between us and the respective service provider is restricted to the extent required for function of this communication channel.

8. Rights of the data subject

As data subject, you have the following rights against us:

Right of access, Art. 15 GDPR
Right to rectification, Art. 16 GDPR
Right to erasure, Art. 17 GDPR
Right to restriction of processing, Art. 18 GDPR
Right to data portability, Art. 20 GDPR
Right to object, Art. 21 GDPR

If you have given us consent in accordance with art. 6 sec. 1 lit. a or art. 9 sec. 2 lit. a GDPR, you are entitled to revoke this at any time. However, such revocation will not have any effect on the lawfulness of the processing previously done on the basis of the consent up to the time of revocation.

In addition, you are also entitled to file complaints at the competent supervisory agency.

In singular instances, the disclosure of personal data may be required owing to statutory requirements (for example under tax-related laws) or contractual agreement or may be required for conclusion of contract. In such case, you are obligated to make the personal data available, as in other case it might not be possible to conclude contracts.

9. Changes and reference to data protection policy

Changes to this data protection policy might be required due to changes and adaptations of the services made available, due to statutory and legal amendments and reforms, as well as possible subsequent closures of legal voids. You may open and print the current data protection policy from any website of this Internet service by clicking the Privacy Policy link.

The German version of this data privacy policy shall be solely authoritative; the English version is for information purposes only